See Life in Focus. Comprehensive eye care for the whole family. Learn More Learn More From cataracts to LASIK, better vision starts here. Surgical Experience Matters. Surgical Experience Matters. From cataracts to LASIK, better vision starts here. Learn More Our on-site optical center is here for all your eyewear needs. Prescription
to Perfection. Prescription to Perfection. Our on-site optical center is here for all your eyewear needs. Learn More

Our Doctors are Ophthalmologists

iowa-eye-center-all-doctors
Our board-certified eye surgeons perform complex surgical procedures and treatments for:
  • Cataracts
  • iLASIK
  • Cornea surgery
  • Retina treatments
  • Glaucoma
  • Strabismus surgery
  • Macular degeneration
  • Diabetic retinopathy
  • Eyelid surgery

Full-Service Optical Center

A convenient, one-stop solution for your eyewear needs.
  • Extensive selection of designer and budget-friendly frames
  • Most glasses made on-site for quality control and quick turnaround
  • Professional fitting and adjustments by certified opticians
  • Repairs made on-site
  • Sunglasses, specialty eyewear, and accessories
  • No appointment necessary

Common Eye Concerns

Healthy vision requires different types of care at different times throughout your life, so choose an eye doctor who can see you through it all. 

Cataracts
Diabetic Retinopathy
Floaters & Flashes
Glaucoma
iLASIK
Irritated Eyes
Macular Degeneration
Routine Eye Care

Testimonials

What Our Patients Say
Angela M.

"Dr. Hall has been amazing with helping me with my vision needs. He makes sure that I understand everything that he is testing for and the reasons why based on my vision needs and family history."

Janice M.

"Dr. Gross was very thorough checking my eyes and explained everything. Would definitely recommend him."

ReShonda Y.

"I was having a problem and they were able to work me into their schedule for the next day. The eye care technician was great and Dr. Puk did a fantastic job of educating me on what was going on with my vision. I felt valued."

Michael A.

"Dr. Muller and his staff have been taking care of me for many years. He takes into account my other medical problems that affect my vision and eye health. Everyone is friendly, efficient, and caring. I know I am in good hands with Dr. Muller."

Shelley J.

"Been going here for over a decade. Professional and very efficient. I purchase my glasses on site as well. Whenever I need my glasses adjusted, I just pop in and they take great care of me. Would highly recommend."

Carrie J.

"I got Lasik here with Dr. Privett and the whole experience was stellar. Rachel is very kind and helpful. I’d recommend this place to anyone looking into Lasik!"

Kathy B.

"Dr Maassen is very thorough and does a great job explaining things. I look forward to my appointments. I feel he takes pride in his job and cares for his patients."

Nathan S.

"They were able to get me in the same day that I called after I got a piece of debris in my eye while doing yard work. I saw Dr. Gauger and she had great bedside manner and explained everything clearly. The technician and receptionists were also very friendly."

Routine Eye Care

Regular, comprehensive eye exam services are key to maintaining healthy vision and detecting issues early.
Make an Appointment
  • Evaluation of eye health
  • Vision testing for glasses or contact lenses
  • Eye pressure measurement for Glaucoma
  • Retinal exam
  • Color blindness screening
  • Depth percention evaluation
  • Pupil response testing
  • Eye coordination and muscle function testing

Our Doctors

Meet the doctors dedicated to helping you see the world more clearly.

Elizabeth Gauger

Elizabeth Gauger, MD

Jordan Gross, MD

Michael Hall, MD

Jillian Litchfield, DO

Jeffrey Maassen, MD

David Muller, MD

Brian Privett, MD

David Puk, MD

Our E-Newsletter is Here!​

Eye care news • Optical center promotions • Helpful tips

Information you need to keep your vision healthy delivered right to your inbox.

* indicates required

Latest News

Read the newest posts from our Iowa Eye Center blog!

7 Travel Tips for Healthy Vision
  • May 18, 2026

7 Travel Tips for Healthy Vision

Traveling can be exciting, but long flights or drive time, changing environments, extra screen time, and sun exposure can all take a toll on your eyes. Whether you’re heading out ...

Read More

Follow us on Facebook

Iowa Eye Center

5 days ago

Iowa Eye Center
Ever wonder what 20/20 vision really means? 👀It's a measure of visual sharpness. If you have 20/20 vision, you can see at 20 feet what the average person sees at 20 feet. That's considered normal vision.👁️ Someone with 20/15 vision has sharper-than-average eyesight. They can see at 20 feet what a person with 20/20 vision would need to be 15 feet away to see.👁️ Someone with 20/30 vision sees at 20 feet what a person with 20/20 vision can see from 30 feet away. That means their vision is a bit less sharp and may benefit from correction.Curious about your numbers? We're here to help you see clearly. 👓 ☎️ Call to schedule your appointment today: 319-362-3937. ... See MoreSee Less

Video

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Iowa Eye Center

1 week ago

Iowa Eye Center
⚠️ Just one day left to cast your vote for Iowa Eye Center as Best Optometrist/Ophthalmologist in the Corridor!Help us finish strong and bring home the honor again this year. 🏆Click the link, scroll to the bottom, and enter "Iowa Eye Center" in the Best Optometrist/Ophthalmologist field:corridorbusiness.com/best-of-the-corridor/Remember: you don't need to vote in every category for your vote to count. 🗳️Thank you for your support! ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Iowa Eye Center

2 weeks ago

Iowa Eye Center
Diabetes affects more than you might think—including your vision. 👁 The good news? There are simple steps you can take to help protect your eyes over time. Here are 5️⃣ ways to lower your risk of diabetic eye disease. ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Iowa Eye Center

3 weeks ago

Iowa Eye Center
📢 Voting is now open for the Corridor Business Journal's Best of the Corridor 2026—and we'd be honored to have your vote!1️⃣ Click corridorbusiness.com/best-of-the-corridor/2️⃣ Scroll to the bottom and enter "Iowa Eye Center" in the Best Optometrist/Ophthalmologist category3️⃣ You do not need to complete all the categories before submittingVoting closes next Friday, May 15th, so don't wait. Cast your vote today and help us bring home the win—and well-deserved recognition for our doctors and staff! 🏆 ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Contact Us

    I UNDERSTAND THIS GOES TO A NON-EMERGENCY MAILBOX THAT IS CHECKED DURING NORMAL BUSINESS HOURS