Learn More See Life in Focus. Comprehensive eye care for the whole family. Learn More From cataracts to LASIK, better vision starts here. Surgical Experience Matters. Surgical Experience Matters. From cataracts to LASIK, better vision starts here. Learn More Our on-site optical center is here for all your eyewear needs. Prescription
to Perfection. Prescription to Perfection. Our on-site optical center is here for all your eyewear needs. Learn More

Our Doctors are Ophthalmologists

Our board-certified eye surgeons perform complex surgical procedures and treatments for:
  • Cataracts
  • iLASIK
  • Cornea surgery
  • Retina treatments
  • Glaucoma
  • Strabismus surgery
  • Macular degeneration
  • Diabetic retinopathy
  • Eyelid surgery

Full-Service Optical Center

A convenient, one-stop solution for your eyewear needs.
  • Extensive selection of designer and budget-friendly frames
  • Most glasses made on-site for quality control and quick turnaround
  • Professional fitting and adjustments by certified opticians
  • Repairs made on-site
  • Sunglasses, specialty eyewear, and accessories
  • No appointment necessary

Common Eye Concerns

Healthy vision requires different types of care at different times throughout your life, so choose an eye doctor who can see you through it all. 

Cataracts
Diabetic Retinopathy
Floaters & Flashes
Glaucoma
iLASIK
Irritated Eyes
Macular Degeneration
Routine Eye Care

Testimonials

What Our Patients Say
Angela M.

"Dr. Hall has been amazing with helping me with my vision needs. He makes sure that I understand everything that he is testing for and the reasons why based on my vision needs and family history."

Janice M.

"Dr. Gross was very thorough checking my eyes and explained everything. Would definitely recommend him."

ReShonda Y.

"I was having a problem and they were able to work me into their schedule for the next day. The eye care technician was great and Dr. Puk did a fantastic job of educating me on what was going on with my vision. I felt valued."

Michael A.

"Dr. Muller and his staff have been taking care of me for many years. He takes into account my other medical problems that affect my vision and eye health. Everyone is friendly, efficient, and caring. I know I am in good hands with Dr. Muller."

Shelley J.

"Been going here for over a decade. Professional and very efficient. I purchase my glasses on site as well. Whenever I need my glasses adjusted, I just pop in and they take great care of me. Would highly recommend."

Carrie J.

"I got Lasik here with Dr. Privett and the whole experience was stellar. Rachel is very kind and helpful. I’d recommend this place to anyone looking into Lasik!"

Kathy B.

"Dr Maassen is very thorough and does a great job explaining things. I look forward to my appointments. I feel he takes pride in his job and cares for his patients."

Nathan S.

"They were able to get me in the same day that I called after I got a piece of debris in my eye while doing yard work. I saw Dr. Gauger and she had great bedside manner and explained everything clearly. The technician and receptionists were also very friendly."

Routine Eye Care

Regular, comprehensive eye exam services are key to maintaining healthy vision and detecting issues early.
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  • Evaluation of eye health
  • Vision testing for glasses or contact lenses
  • Eye pressure measurement for Glaucoma
  • Retinal exam
  • Color blindness screening
  • Depth percention evaluation
  • Pupil response testing
  • Eye coordination and muscle function testing

Our Doctors

Meet the doctors dedicated to helping you see the world more clearly.

Elizabeth Gauger

Elizabeth Gauger, MD

Jordan Gross, MD

Michael Hall, MD

Jillian Litchfield, DO

Jeffrey Maassen, MD

David Muller, MD

Brian Privett, MD

David Puk, MD

Our E-Newsletter is Here!​

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Latest News

Read the newest posts from our Iowa Eye Center blog!

Winter Eyeglasses Sale
  • December 1, 2025

Winter Eyeglasses Sale

Save 30% on a complete pair of eyeglasses. Save 40% on each additional pair. Put your FSA dollars to use before the end of the year.

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Iowa Eye Center

7 days ago

Iowa Eye Center
#FactFridayFiveGlaucoma is one of the leading causes of vision loss.Here are 🖐️ things you need to know about glaucoma:1️⃣ Glaucoma is a group of diseases that damage the optic nerve, usually related to high eye pressure.2️⃣ Early glaucoma often has no symptoms, which is why it is known as a "silent" disease.3️⃣ Peripheral (side) vision is affected first, so many people do not notice changes right away.4️⃣ Anyone can develop glaucoma, but the risk increases with age, family history, and certain medical conditions.5️⃣ A comprehensive eye exam is the only way to detect glaucoma early.If you have not had an eye exam in the past year, call us to schedule an appointment at 319-362-3937. ... See MoreSee Less

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Iowa Eye Center

2 weeks ago

Iowa Eye Center
If flashes or floaters have you doing a double-take, you're not alone—they become more common as we age. Dr. Litchfield explains what is happening with your eyes and when to have them checked out by your eye doctor. ... See MoreSee Less

Iowa Eye Center Ophthalmologist Dr. Litchfield talks about Flashes & Floaters

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Iowa Eye Center

3 weeks ago

Iowa Eye Center
Iowa Eye Center and Optical will be closing at noon today, Friday, December 12th. Have a warm and safe weekend! ... See MoreSee Less
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Iowa Eye Center

3 weeks ago

Iowa Eye Center
Our Winter Eyeglasses Sale is snowman-approved!With 30% off your first pair and 40% off additional pairs, you can check everything off your list: prescription glasses, readers, sunglasses, and sport glasses. ✅But don't wait: the savings melt away today at noon! 🕛 ... See MoreSee Less

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